The New Black Family Culture: Navigating Crises Through Content

For a culture often defined by coming together, such as through family meals, worship services and visits to the barbershop or salon, 2020 presented Black families with shared and unique obstacles, especially families with kids. As a result, many Black families found new ways to engage with content celebrating Black culture and about Black identity in America.

Today, perhaps more than at any time before, television is a primary engine of information gathering, ideology formation and community connection. As our nation continues to confront the challenges of COVID-19, systemic injustice and an unprecedented political transition, the content Black families consume can be a resource and a refuge, providing equal parts escape from reality or comfort in isolation.

In this Diverse Intelligence Series report, we invite you to join us as we explore the influence of content access and representation on today’s Black family. Brands and media companies may benefit in understanding how to meet the demand as Black families are accessing more content than ever and leaning into programming where they can feel seen.