Maximizing ROI: Expert Insights for Google Shopping Ads Success

Maximizing ROI: Expert Insights for Google Shopping Ads Success

If you’re an ecommerce brand or retailer, then promoting your products through Google Shopping Ads is likely a large part of your performance marketing strategy.  But in today’s competitive market, how can you make sure you’re getting the most return on your ad spend? Join us on May 8 for a live panel discussion with ecommerce experts on how to improve your campaigns and elevate your paid ad strategy.  In this engaging session, Bryan Butler, VP of Sales and Marketing at SearchLogic, Joshua Young, Director of E-commerce and Marketing at Mezlan, and Ben Riggle, North American Managing Director for Channable […]

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Avoid Traditional Marketing Metrics To Prove Content’s Real Value

Avoid Traditional Marketing Metrics To Prove Content’s Real Value

Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.