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Google’s John Mueller: Total Number of Backlinks Doesn’t Matter via @MattGSouthern
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm.
The post Google’s John Mueller: Total Number of Backlinks Doesn’t Matter via @MattGSouthern appeared first on Search Engine Journal.
Google Discover Does Not Display All Web Stories via @MattGSouthern
Google’s John Mueller advises site owners not to expect every web story they publish to get displayed in Discover.
The post Google Discover Does Not Display All Web Stories via @MattGSouthern appeared first on Search Engine Journal.
A Complete Guide to PPC Ad Targeting Options via @michellemsem
Here’s a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.
The post A Complete Guide to PPC Ad Targeting Options via @michellemsem appeared first on Search Engine Journal.
Google May Treat Press Releases Different From Other Content via @MattGSouthern
Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller.
The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.
The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!
The post Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.
The post 7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman appeared first on Search Engine Journal.
3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
The post 3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980 appeared first on Search Engine Journal.
There are many reasons a site’s search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis.
The post 18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish appeared first on Search Engine Journal.
3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You
The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading
The post 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You appeared first on Content Marketing Institute.
4 Ways Modern Marketers are Using Attribution to Drive More ROI
Marketers have entered an age of uncertainty, facing more roadblocks to measurement than ever before. The media landscape is becoming increasingly complex, with the explosion of different channels and data sources posing measurement challenges.
In parallel, data privacy and security have become top of mind for consumers, ad tech companies and governments over the past few years. With new policies around consumer data protection and privacy, fewer common advertising identifiers like third-party cookies and mobile ad IDs will be available to marketers.
These shifts make marketing measurement harder. So, how can marketers adapt and drive more ROI in today’s climate?
Marketers with first-party outcomes data that partner with Nielsen focus on these four important areas when evaluating marketing to drive ROI—today and tomorrow.
In the age of addressable advertising, you should use precise, privacy-centric person-level data to identify and invest in top-performing campaigns to maximize your ad spend instead of using aggregate-level data. Importantly, the absence of cookies does not leave marketers without access to high-quality person-level data. In fact, this type of data will be critical for marketers looking to develop more personalized experiences for actual consumers.
By leveraging person-level data instead of aggregate data, Nielsen studies found you can expect 5% more revenue from your digital investment.
It’s important to model and optimize based on the actual level you buy media at (e.g., down to the keyword) to ultimately plan and buy media that generates better results.
Nielsen discovered that optimizing campaigns at a granular level instead of at a broader level can lead to a 6x increase in new customer acquisition.
React quickly to external changes using data updated as often as daily to optimize your campaigns in-flight and realize results faster.
Rather than relying only on outdated data post-campaign for your next campaign planning, Nielsen realized you can increase your revenue by 16% by continuously optimizing campaigns in-flight.
Optimize your budget allocations with automated feeds that push directly into your media buying platform—as frequently as daily—to accelerate growth.
Nielsen’s research found automated feeds that can send optimized allocations directly to your media buying platform daily can drive 20% improvement in ROI by enabling more conversions for the same spend.
With the ingredients for success above, you can quickly react to the rapidly changing environment to optimize your campaign performance and ultimately increase your ROI with Nielsen Attribution.
Source: Internal Nielsen Attribution Research