Sponsorship Value and Its Relevance in the Marketing Mix

Across the globe, brands and advertisers spend over $35 billion in sponsorship every year as they look to leverage the unique association with sports and entertainment platforms within their marketing mix strategies. Over the last year, the importance of delivering maximum efficiency with reduced investments has never been greater. Yet brands are often unable to quantify the impact of sponsorship on brand equity and sales.

Watch the webinar to gain insight into:

• The latest trends around brand partnership investments in sports
• Measuring true sponsorship ROI – both short term and long term
• The role sports play in the overall marketing mix for brands
• Action items to grow your brand

For additional insights, download Nielsen Sports’ The Changing Value of Sponsorship report. For help understanding what’s driving your sales and where to spend your marketing dollars to maximize impact, learn about Nielsen’s Marketing Mix Modeling solution.