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Customer Personas Can Transform SEO, PPC and Content Marketing via @gregjarboe
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here.
The post Customer Personas Can Transform SEO, PPC and Content Marketing via @gregjarboe appeared first on Search Engine Journal.
Content marketing projects need a creative brief to support collaboration and ensure a successful campaign. Here’s how to create and implement one.
The post Creative Brief Tips & Tricks for More Successful Content Projects via @_kevinrowe appeared first on Search Engine Journal.
3 Playful Content Marketing Examples Show Brands Getting Their Game On
Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading
The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute.
Google Maps Lets Users Add Photos Without Leaving a Review via @MattGSouthern
Google Maps is introducing three new ways for users to add helpful content for others, including the ability to share photos without leaving a review.
The post Google Maps Lets Users Add Photos Without Leaving a Review via @MattGSouthern appeared first on Search Engine Journal.
Google Opens Enrollment For Career Certification Courses via @MattGSouthern
Google is launching a number of initiatives aimed at helping job seekers, including opening enrollment for its three career certification courses.
The post Google Opens Enrollment For Career Certification Courses via @MattGSouthern appeared first on Search Engine Journal.
A recent study on diversity and inclusion in media shines light on negative stereotypes reinforced through media. Here’s how advertisers can do better.
The post Advertisers Are Failing at Diversity & Inclusion on YouTube – Here’s What You Can Do About It via @hoffman8 appeared first on Search Engine Journal.
Google May Have to Negotiate Payment for US News Publishers via @MattGSouthern
Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes.
The post Google May Have to Negotiate Payment for US News Publishers via @MattGSouthern appeared first on Search Engine Journal.
Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV via @hoffman8
YouTube and Nielsen roll out new ad measurements as YouTube CTV viewership continues to increase. Here’s what you need to know.
The post Nielsen Digital Ad Ratings Begin to Roll Out for YouTube CTV via @hoffman8 appeared first on Search Engine Journal.
7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye
Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading
The post 7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye appeared first on Content Marketing Institute.
Bing Webmaster Tools may be one of the most overlooked items in an SEO’s toolbox. Not only can you submit your site via Bing to Bing, Yahoo and DuckDuckGo, but you can also use BWT’s internet toolsets to get a better understanding of how Bing crawls and views your site, and an idea on ways to optimize for overall SEO performance.
The post Microsoft Bing SEO & Bing Webmaster Tools with Fabrice Canel [Podcast] appeared first on Search Engine Journal.
