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Content KPIs to Define Success at Every Stage of the Funnel via @brie_e_anderson
There are KPIs for every stage of the funnel. Learn about content KPIs, how to track them, and what they mean for your marketing goals.
The post Content KPIs to Define Success at Every Stage of the Funnel via @brie_e_anderson appeared first on Search Engine Journal.
9 Steps to Influencer Marketing Success with Technology via @rajnijjer
Influencers are used more by businesses in their marketing efforts. Learn how to launch and scale your program with influencer marketing technology.
The post 9 Steps to Influencer Marketing Success with Technology via @rajnijjer appeared first on Search Engine Journal.
5 Big Content Trends You Need to Know Now via @JuliaEMcCoy
What are the biggest content trends you should start applying to your content marketing strategy? Here are five worth knowing.
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A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers
They make it look easy, but sports writers face the same challenge content marketers do – including how to tell the same basic story in fresh and exciting ways. These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading
The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.
Instagram Will Let Users Draft Stories to Save For Later via @MattGSouthern
Instagram users will soon be able to create stories and save them as drafts to publish later, the company confirms in an announcement.
The post Instagram Will Let Users Draft Stories to Save For Later via @MattGSouthern appeared first on Search Engine Journal.
Pinterest Search Trends Show All-Time Interest in Travel via @MattGSouthern
Pinterest’s latest report on recent search trends show that people are more interested in travel now than they were before the pandemic.
The post Pinterest Search Trends Show All-Time Interest in Travel via @MattGSouthern appeared first on Search Engine Journal.
Google Shares Technical SEO Best Practices For Ecommerce Sites via @MattGSouthern
Google provides guidance to SEOs and ecommerce site owners on best practices for providing the search engine with accurate information about products.
The post Google Shares Technical SEO Best Practices For Ecommerce Sites via @MattGSouthern appeared first on Search Engine Journal.
Ask a PPC Live with Amy Bishop – Ep. 217
Amy & Loren will be answering questions from Amy’s eSummit’s PPC Master Class, which can be viewed here : https://www.searchenginejournal.com/presentations/ Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:09): Hi, everybody. This is Loren Baker, founder of Search Engine Journal. Today we have a special episode where we’re going to be talking about a lot of paid search or PPC. So with me today, I have Amy Bishop of Cultivative Marketing. Hi, Amy. How’s it going? Amy Bishop (00:23): Going well. How are you? Loren Baker (00:26): Great, thank you. Great. It’s […]
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Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know via @hoffman8
As Microsoft Ads rolls out auto-applied ad suggestions, here’s what advertisers need to know.
The post Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know via @hoffman8 appeared first on Search Engine Journal.
Know the Basics of Link-Building to Boost Your SEO
Almost 60% of SEO pros say backlinks have a big impact on search engine rankings, according to a recent uSERP survey. Make sure to know the basics, from the terms of art to the types of content that will get you traction. Continue reading
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