How to Demystify the Process of Measuring Content Marketing ROI [Video Show]

You can’t determine a house’s value by measuring its fence height. Yet, marketers often make that kind of leap, using an arbitrary number to calculate ROI. Let’s delve smartly into measuring the content that feeds marketing. Continue reading →

The post How to Demystify the Process of Measuring Content Marketing ROI [Video Show] appeared first on Content Marketing Institute.