Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings via @sejournal, @MattGSouthern

Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings via @sejournal, @MattGSouthern

Google’s John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content.

The post Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings appeared first on Search Engine Journal.

Pinterest, Snap, TikTok Targeting & Ad Options with Akville Defazio [Podcast] via @sejournal, @brentcsutoras

Pinterest, Snap, TikTok Targeting & Ad Options with Akville Defazio [Podcast] via @sejournal, @brentcsutoras

Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:09): Everybody. This is Loren Baker. Welcome to the search engine journal show with me today. I have a very special guest longtime friend and industry colleague Akville Defazio. Welcome to the show. Akville Defazio (00:22): Hi Loren. Thank you for having me. Loren Baker (00:24): It’s such a pleasure to have you here today. Fellow […]

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Is Proving Content Marketing ROI an Impossible Dream?

Is Proving Content Marketing ROI an Impossible Dream?

Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading

The post Is Proving Content Marketing ROI an Impossible Dream? appeared first on Content Marketing Institute.