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Google Lightning Talks: The State of SEO via @sejournal, @MattGSouthern
A video in Google’s Lightning Talks series, titled the state of web search engine optimization, presents data on how websites are following standard SEO practices.
The post Google Lightning Talks: The State of SEO appeared first on Search Engine Journal.
Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8
Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know!
The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.
Breaking: Google Announces New Dynamic Exclusion Lists via @sejournal, @hoffman8
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know.
The post Breaking: Google Announces New Dynamic Exclusion Lists appeared first on Search Engine Journal.
Not all call tracking solutions are created equally. Here’s what to look for in a robust phone calls solution to support your local marketing strategy.
The post How to Grow Your Agency with Call Tracking & Analytics appeared first on Search Engine Journal.
Learn to tap into readers’ needs to create and promote more valuable content. Find 10 tips on how to tell what readers want here.
The post How to Tell What Readers Want & Give It to Them appeared first on Search Engine Journal.
How to Set Content Marketing Goals That Matter to Business Leaders
Ever had a sales leader or business exec disparage content marketing as “arts and crafts?” You know content marketing isn’t some nebulous, feel-good, unmeasured thing. Here’s how to change the minds of critics Continue reading
The post How to Set Content Marketing Goals That Matter to Business Leaders appeared first on Content Marketing Institute.
LinkedIn Adds New Profile Features to Address Career Gaps via @sejournal, @MattGSouthern
LinkedIn users can now address gaps in employment history with profile options to indicate when life events such as a parental leave or sabbatical occurred.
The post LinkedIn Adds New Profile Features to Address Career Gaps appeared first on Search Engine Journal.
Google Easter Eggs are fun, hidden, often gamified surprises found in Search and other Google products. Here’s how to find & activate them.
The post The Great Big List of 50+ Google Easter Eggs & How to Access Them appeared first on Search Engine Journal.
How Cognitive Intelligence will Reshape Chatbots with Dr. Michelle Zhou via @sejournal, @brentcsutoras
We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still impersonal and not as helpful as we had hoped they would be. Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality Insights, joins us to talk about her belief that in order for Chatbots to be effective, they need to include cognitive intelligence that is both empathetic and responsible. Learn more about Dr. Zhou’s work here : https://juji.io/publications/ https://juji.io/blog/ Here is the entire transcript of the […]
The post How Cognitive Intelligence will Reshape Chatbots with Dr. Michelle Zhou appeared first on Search Engine Journal.
4 Tips for Building Your First-Party Data Sets With PPC via @sejournal, @michellemsem
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
The post 4 Tips for Building Your First-Party Data Sets With PPC appeared first on Search Engine Journal.
