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Why First-Party Data Should Lead Your SEO Strategy [Webinar] via @sejournal, @lorenbaker
Learn how first-party data can inform your SEO strategy and drive more profitable and sustainable revenue when you join our next live webinar.
The post Why First-Party Data Should Lead Your SEO Strategy [Webinar] appeared first on Search Engine Journal.
5 Simple Steps to Set Up Video Extensions in Microsoft Ads via @sejournal, @hoffman8
Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them.
The post 5 Simple Steps to Set Up Video Extensions in Microsoft Ads appeared first on Search Engine Journal.
Link Exchanges Violate Google Guidelines – Relevance Doesn’t Matter via @sejournal, @martinibuster
John Mueller discusses Google’s policy on link exchanges and how its algorithm deals with them
The post Link Exchanges Violate Google Guidelines – Relevance Doesn’t Matter appeared first on Search Engine Journal.
How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys)
Stop wasting time on content that doesn’t bring engagement or conversions. Instead, study and optimize your traffic champions, potential champions, falling stars, and conversion winners. Try these tips from Andy Crestodina to find them. Continue reading
The post How to Use Google Analytics to Find Your Unicorns (and Avoid Content Donkeys) appeared first on Content Marketing Institute.
Twitter Data Reveals Consumers’ Priorities For Summer 2021 via @sejournal, @MattGSouthern
Twitter reports consumers feel positive heading into summer 2021, and data from a study on tweet volume reveals what their priorities are for the season.
The post Twitter Data Reveals Consumers’ Priorities For Summer 2021 appeared first on Search Engine Journal.
YouTube Improves Content Discovery With ‘New to You’ Feed via @sejournal, @MattGSouthern
YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before.
The post YouTube Improves Content Discovery With ‘New to You’ Feed appeared first on Search Engine Journal.
Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success.
The post 8 Enterprise SEO Skills That Add Value for Your Team & Career appeared first on Search Engine Journal.
Shopify SEO – How Shopify Is Making Their SEO Better – Ep. 232 via @sejournal, @brentcsutoras
Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. If you feel this show gives you the tools to improve your SEO and create brand awareness, make sure to subscribe not to miss any episode. Leave a five-star rating, review, and share to help more entrepreneurs grow their businesses. 0:46: Who is Kevin Indig? 5:46: Managing Discontinued Items 9:23: […]
The post Shopify SEO – How Shopify Is Making Their SEO Better [Podcast] appeared first on Search Engine Journal.
What to Learn From “Football Is Gay” and Other Content Examples This Week
This week, we’re talking about a takeaway from the NFL’s big statement on inclusivity (it’s not necessarily the one you’d guess) plus other good news for content pros, including a better skin-color scale and rising respect for communications work. Continue reading
The post What to Learn From “Football Is Gay” and Other Content Examples This Week appeared first on Content Marketing Institute.
Debunking the Myth that Brand Building Doesn’t Drive Sales
Conversion-driven marketing strategies weren’t born out of the pandemic, but sales-focused campaigns really took a front seat last year when brands around the globe paused their broader marketing efforts. Now, as global ad spending rises, it’s important for brands and advertisers to think beyond the short term—and existing customer bases.
The appeal of conversion-driven marketing is clear, given the ability to register quick, measurable results. That appeal, however, shouldn’t overshadow the importance of brand building, especially for brands that pulled back last year and now need to re-engage with consumers. Even more importantly, brand building efforts are measurable and can be correlated with long-term sales.
To learn more about the tangible impact that brand building has on sales, we recently spoke with Cara Kantrowitz, Vice President, Solutions Consulting, who helps debunk the myth while highlighting how brand building is even more important in light of recent shifts in consumer behavior.
For additional insights, download our recent Brand Resonance white paper.