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Do you think keyword prominence is a ranking factor in Google’s search algorithms? Let’s see what the evidence says.
The post Keyword Prominence As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.
Google’s John Mueller offered his opinion on moving a website from Wix to self-hosted WordPress and also discussed managed WordPress hosting
The post Google’s Mueller On Self-Hosted WordPress Versus Wix appeared first on Search Engine Journal.
Google’s John Mueller explains why Google Discover traffic shouldn’t be relied on as the main source of traffic
The post Why You Shouldn’t Rely On Google Discover Traffic appeared first on Search Engine Journal.
Explore 10 fundamental areas of digital marketing knowledge and opportunities you may want to tap into as you plan for the months and years ahead.
The post 10 Digital Marketing Fundamentals Every SEO Pro Should Know appeared first on Search Engine Journal.
Technical SEO professionals need to diagnose and provide solutions for a better, more user-centric experience. Here’s what you need to know about improving CWV.
The post Advanced Core Web Vitals: A Technical SEO Guide appeared first on Search Engine Journal.
Bigger isn’t always better – check out these creative ways SMBs can outrank even the largest competitors in search.
The post SEO For Small Business: 5 Ways To Punch Above Your Weight appeared first on Search Engine Journal.
It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs).
The post How To A/B Test Responsive Search Ads: Step-By-Step With Tips appeared first on Search Engine Journal.
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
The post Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences appeared first on Search Engine Journal.
3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat
Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples. Continue reading
The post 3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat appeared first on Content Marketing Institute.
Consumers give thanks for more viewing time in November, according to The Gauge
Amid the many dynamics affecting TV usage, such as program releases, sports seasons and even the weather, few have the same effect as one of the most basic: time off. According to The Gauge, Nielsen’s total TV and streaming snapshot, the Thanksgiving holiday and time away from our daily routines inspired consumers to spend 5% more time with TV each week in November.
Despite the overall increase in total TV usage during November, the rising tide did not lift all ships evenly. Notably, the time away from school gave students the opportunity to spend more time playing video games (included in the “other” category, which gained a share point) and watching content on Disney+.
In terms total TV usage, there were three primary changes in November:
Among the streamers, Disney+ was the only platform where viewership drove a reported change, as the nearly 20% increase in viewing time helped the platform recapture a percentage point of total viewing. Two primary factors drove the increase: the additional availability of the platform’s key audience (kids) and the Disney+ Day release of Shang Chi and Jungle Cruise. Separately, Amazon Prime Video’s total share remained flat at 2%, but the platform did see an 8% increase in total minutes viewed compared with October.
Take me to the methodology details below.
Watch the video to hear Brian Fuhrer, SVP, Product Strategy at Nielsen provide a behind the scenes look at some of the viewing changes underpinning The Gauge.
The Gauge provides a monthly macroanalysis of how consumers are accessing content across key television delivery platforms, including Broadcast, Streaming, Cable and Other sources. It also includes a breakdown of the major, individual streaming distributors. The chart itself shows the share by category and of total television usage by individual streaming distributors.
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (Broadcast and Cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
All the data is based on a specific time period for each viewing source. The data, representing a 5 week month, includes a combination of Live+7 for weeks 1 – 4 in the data time period and Live+3 for week 5. (Note: Live+7 includes live television viewing plus viewing up to seven days later. Live +3 includes television viewing plus viewing up to three days later.)
Within The Gauge, “Other” includes all other TV. This primarily includes all other tuning (unmeasured sources), unmeasured Video on Demand (VOD), Streaming through a cable set top box, Gaming, and other device (DVD Playback) use. Because Streaming via Cable Set Top Boxes does not credit respective streaming distributors, these are included in the “Other” category. Crediting individual streaming distributors from Cable Set Top Boxes is something Nielsen continues to pursue as we enhance our Streaming Meter technology.
Streaming platforms listed as “Other Streaming” includes any high-bandwidth video streaming on television that is not individually broken out.
Yes, Hulu includes viewing on Hulu Live and Youtube includes viewing on Youtube TV.
Encoded Live TV, aka encoded linear streaming, is included in both the Broadcast and Cable groups (linear TV) as well as under Streaming and other streaming e.g. Hulu Live, Youtube TV, Other Streaming MVPD/vMVPD apps. (Note: MVPD, or multichannel video programming distributor, is a service that provides multiple television channels. vMVPDs are distributors that aggregate linear (TV) content licensed from major programming networks and packaged together in a standalone subscription format and accessible on devices with a broadband connection.)
