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A global research study finds TikTok is a key part of consumers’ path to purchase, where are increasingly discovering and buying new products.
The post TikTok A Key Part Of Consumers’ Path To Purchase appeared first on Search Engine Journal.
5 Ideas To Future-Proof Your Content Marketing Career in an AI Age
AI-powered writing tools can simulate human thought in a way that’s both awe-inspiring and a little scary. However, they have a way to go before they can fully replicate human thought patterns. That buys you time to prepare. Continue reading 
Remember “Mobilegeddon”? That happened as mobile search grew with more smartphone usage. But is mobile-friendliness a ranking factor today?
The post Mobile-Friendliness As A Google Ranking Factor: What You Need To Know appeared first on Search Engine Journal.
Is Google MUM a ranking factor you can incorporate into your SEO strategy? See how it’s being used today and what lies ahead for MUM.
The post Is Google’s MUM A Search Ranking Factor? appeared first on Search Engine Journal.
Google is sending emails to businesses warning them of upcoming anti-tech legislation that could impact their businesses. Here’s what you need to know.
The post Google Cautions Businesses About Anti-Tech Legislation appeared first on Search Engine Journal.
Google Ads rolled out a new design and features to its Search Ads 360 platform, allowing advertisers to maximize productivity and scale.
The post Google Search Ads 360 Updated: Here’s What’s New appeared first on Search Engine Journal.
Make sure your web page code validates across multiple devices and platforms. Here’s how to use the W3C Validator before you launch your site.
The post W3C Validator: What It Is & Why It Matters For SEO appeared first on Search Engine Journal.
What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked.
The post 10 Top Advertising Campaigns & Why They Work appeared first on Search Engine Journal.
Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition.
The post Small Business SEO Checklist: 11 Ways To Improve Rankings appeared first on Search Engine Journal.
How To Recognize (and Solve) Wicked Content Strategy Problems [Rose-Colored Glasses]
It’s hard to motivate to change when you’re not feeling the pain of broken processes. But if you don’t solve problems incrementally, you’ll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice. Continue reading 