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There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now.
The post Metaverse Marketing Myths, Musts & Mantras #WAGMI appeared first on Search Engine Journal.
How’d You Make That Flipping Awesome Content for Northwell Health
Can a content marketing program grow despite a shrinking budget? The Well by Northwell Health proves it’s possible. Get an inside look at the data-driven strategy that fueled its success. Continue reading 
Black-owned media: making the case for better brand partnerships
The role of Black-owned media has continued to evolve in the nearly 200 years since Freedom’s Journal–the first Black owned and operated newspaper in the U.S.–went to print. Today, the need for trusted voices to herald the issues, trends and triumphs of Black America remains clear. After the reckoning of 2020, brands and advertisers acknowledged Black-owned media as an integral missing piece in their efforts to not only reach, but to advocate for Black communities.
Nielsen research shows that Black audiences are driving demand for content where their identity is represented on screen. And Black-owned media plays an important part in providing representative content to the diverse Black community. But even with a 27% reach among Black viewers, historically, Black-owned outlets have not always been a part of the media plans designed to reach Black consumers.
Munson Steed, CEO of Steed Media Group, is one of today’s most trusted storytellers in the Black community. The multimedia conglomerate includes print, digital, events and its multimedia news platform, Rolling Out.
Steed joined Nielsen’s VP of Diverse Insights and Partnerships, Charlene Polite Corley, to discuss the impact of diverse-owned media and how brands and advertisers can benefit from working with Black-owned media. Watch the conversation to learn about:
Learn more in our Diverse-Owned Media Audience Reach and Profiles report.
Twitter’s transparency report shows that their proactive approach to moderation is responsible for vast majority of account suspensions
The post Twitter Transparency Report Discloses Impact on Member Accounts appeared first on Search Engine Journal.
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year.
The post Google Search Trends Show How Customer Expectations Are Changing appeared first on Search Engine Journal.
Migrating a WordPress site from one hosting provider to another? Here are 3 different methods you could use, with step-by-step instructions for each one.
The post How To Migrate A WordPress Site From One Host To Another appeared first on Search Engine Journal.
Increase your charity or NGO’s brand awareness with content marketing and grow your list of supporters with these tips.
The post How Content Marketing Helps Non-Profits Achieve 3 Important Goals appeared first on Search Engine Journal.
Facebook report reveals what kind of content gets over a hundred million views – And it’s not what you think
The post Facebook Report Reveals Most Popular Posts and Pages appeared first on Search Engine Journal.
3 Ways Top Enterprise Content Marketers Do Things Differently [New Research]
Discover what top enterprise marketers do differently to make their content marketing successful in the latest research from the Content Marketing Institute. Continue reading 
Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding it to more countries and new editing features.
The post Meta Expands Facebook Reels to More Than 150 Countries appeared first on Search Engine Journal.