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How To Manage Leaders Out of Your Content Approval Process [Rose-Colored Glasses]
Managing up means telling hard truths to leadership. If executive input gets in the way of successful content marketing, you can either accept it or (gracefully) confront it. Robert Rose offers advice for making either option work. Continue reading 
Google now allows companies to appeal to eco-conscious customers by adding “recycling” to their business attributes.
The post New Google Attribute Helps Businesses Promote Sustainability appeared first on Search Engine Journal.
Google Ads’ recent latency and disruption issue has been ongoing since April 1. Learn why it matters and what you can do in the meantime.
The post Google Ads Experiencing Latency Issues appeared first on Search Engine Journal.
Nervous about the switch to GA4? Kayle Larkin explains where to find the most important information including site traffic, user engagement, events, and conversions.
The post Getting Started With GA4: These 4 Tips Will Get You Up & Running appeared first on Search Engine Journal.
Google is introducing a new way to search the web using a combination of text and images at the same time.
The post Google Multisearch: A New Way To Search With Text & Images appeared first on Search Engine Journal.
Why should you go for DuckDuckGo instead of Google, Yahoo, or Bing? Discover why this search engine is popular for those who value their privacy.
The post What Is DuckDuckGo & Who Uses This Alternative Search Engine? appeared first on Search Engine Journal.
If You Want To Create Exceptional Content, Limit Your Options
Here’s the secret to doing more with less: Model your operations after Raising Cane’s instead of McDonalds. Try this step-by-step process to create a limited content menu specially curated to feed stakeholder and audience appetites (and boost team productivity along the way). Continue reading 
State of Play
The significant shift in how consumers engage with video content has forever altered TV viewing, and the groundswell of over-the-top (OTT) platforms and content now provides more choice than consumers can keep track of. It’s clear that media companies will need streaming-first mindsets going forward, but they will also need to understand consumer behavior and sentiment to deliver what audiences are looking for—and keep them engaged amid an ever-growing range of choice.
The list of unique program titles in the U.S. tops 817,000 and continues to grow, much like the array of streaming platforms and apps that deliver many of those titles.
There is no mistaking consumer appetites for streaming content, as 72% of Americans say “I love my user experience with video streaming services,” and 93% plan to increase their streaming options or make no changes to their existing plans. But the vastness of platform choice has become overwhelming for audiences.
Our first State of Play report looks at the explosion of streaming choice and how consumers are gravitating to it—and feeling overwhelmed by the number of new services. With these insights, the media industry will be better equipped to know how to deliver on the bright future of streaming ahead.
Google’s Search Advocate John Mueller says content automatically generated with AI writing tools is considered spam, according to the search engine’s webmaster guidelines.
The post Google Says AI Generated Content Is Against Guidelines appeared first on Search Engine Journal.
Elon Musk, a vocal advocate for change on Twitter, is now on the board of directors and the company’s largest shareholder. What happens next?
The post What Does Elon Musk’s Twitter Look Like For Digital Marketers? appeared first on Search Engine Journal.