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Do You Make These 4 Common Mistakes With Subject Matter Experts?
By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But it won’t be successful if you make any of these four mistakes. Continue reading 
Reach a targeted and primed audience ready to purchase. In this guide, we break down how Shopify stores can take advantage of Facebook Ads.
The post Facebook Ad Tips For Your Shopify Store’s Paid Social Strategy appeared first on Search Engine Journal.
Don’t miss opportunities for new content and inspire your content team to do SEO today. Here’s how.
The post How To Inspire Content Teams To Care About SEO appeared first on Search Engine Journal.
Deciding between a subdomain or subdirectory for your global site is tricky. Matt Bertram explores the pros and cons in this Ask An SEO column.
The post How Do I Structure A Global Site With Country-Specific Content? appeared first on Search Engine Journal.
Choosing a domain name is an important step for launching a website, so it’s important to make the right choice.
The post Is There Ranking Power In Keyword Domains? appeared first on Search Engine Journal.
Why ‘Know Your Why’ Isn’t Such Great Content Marketing Advice [Rose-Colored Glasses]
You’ve heard the advice to “know your why.” But that won’t help you differentiate with content – unless you connect your brand’s why to your audience’s why. Robert Rose shares a step-by-step process to help. Continue reading 
WordPress managed web hosting company WP Engine acquires Delicious Brains, makers of plugins used by about 4 million users
The post WP Engine Acquires Company Behind ACF, WP Migrate & Better Search and Replace appeared first on Search Engine Journal.
Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences.
The post Instagram Releases New Reels Features appeared first on Search Engine Journal.
Twitter has been spotted working on a new feature that will allow users to subscribe to push notifications for specific search terms.
The post Twitter To Roll Out Notifications For Search Terms appeared first on Search Engine Journal.
From customizing markup at scale to why the CMS doubled down on schema, here’s everything you need to know about structured data on Wix.
The post Wix Structured Data Guide: How To Use Standard & Custom Markup appeared first on Search Engine Journal.