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Could Google’s LaMDA language model actually be sentient? Roger Montti explores whether these claims could be true and why they matter.
The post What Is Google LaMDA & Why Did Someone Believe It’s Sentient? appeared first on Search Engine Journal.
Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula.
The post How To Calculate Your Total Addressable Market (TAM) For SEO appeared first on Search Engine Journal.
TikTok reveals plans to add shopping functionality, tackle safety challenges, and overcome the impact of iOS 14 privacy settings on social media advertising.
The post TikTok Reveals Platform Strategy At Cannes appeared first on Search Engine Journal.
SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information.
The post 7 Methods To Research & Analyze Your Audience For SEO appeared first on Search Engine Journal.
How To Create a Powerful Headline in 7 Simple Steps
Effective headlines are essential for the success of any article but creating them can be tricky. They must be powerful, concise, and work for your audience. This seven-point plan can help you do just that. Continue reading 
Seeking authenticity
Global attitudes about the LGBTQ+ community have evolved dramatically over the past decade or so, and the community is acutely aware of this. These changing attitudes vary by country, which means perceptions about the community can vary as well.
While this has fostered a greater sense of optimism about what lies ahead for this community, the increased visibility has also sparked rising discrimination against the LGBTQ+ people and a fear that hard-won human rights, like marriage equality, could be rolled back.
LGBTQ+ people’s perceptions of how inclusion in media and advertising has evolved differ by age, sexual orientation, the countries in which where they reside and their personal experiences with discrimination. This report looks at how LGBTQ+ adults in nine countries perceive inclusion on various media platforms and advertising, LGBTQ+ visibility in media and how to improve inclusion of LGBTQ+ people in advertising and content.
In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram.
The post How To Create Your Instagram Content Plan appeared first on Search Engine Journal.
Leverage your audience’s actual search queries to inform your keyword research with this three-step process.
The post What Is The Difference Between Search Queries And Keywords? appeared first on Search Engine Journal.
Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns.
The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.
AI writing tools save writers time and hassle of creating from scratch. Discover the possible types of content they can generate, along with best practices.
The post 7 Ways To Use AI Writing Tools To Generate Content Ideas appeared first on Search Engine Journal.