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Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area.
The post Instagram Makes It Easier To Discover Local Businesses appeared first on Search Engine Journal.
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all.
The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
The post What Are The Creative Requirements For Responsive Display Ads? appeared first on Search Engine Journal.
Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals
Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Continue reading 
Google’s update to their documentation on how to control title tags in the search results makes the guidelines clearer
The post Google Clarifies Title Tag Guidance appeared first on Search Engine Journal.
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims.
The post YouTube Reduces Length Of Copyright Dispute Process appeared first on Search Engine Journal.
YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube.
The post How To Connect Your YouTube Channel To Shopify appeared first on Search Engine Journal.
Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer.
The post 5 PPC Advertising Lessons From A B2B Growth Marketer appeared first on Search Engine Journal.
Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started.
The post 10 Shopify Store Examples To Inspire Your Ecommerce Strategy appeared first on Search Engine Journal.
The One Email KPI To Watch in the Age of Mail Privacy Protection
Don’t let new email privacy features get your success metrics down. Pick a privacy-immune KPI and work to improve that number. Here’s how to do it. Continue reading 