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Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes
A budget increase doesn’t mean you can afford to make wasteful mistakes. Trim these costly errors and oversights out of your content marketing to maximize every dollar you get. Continue reading 
5 Lessons From the Content Marketing Awards Project of the Year Finalists
Discover what made these five Project of the Year finalists in the 2022 Content Marketing Awards impress the judges and more importantly, significantly impact their business. Continue reading 
Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements
The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.
The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.
YouTube takes steps to make podcasts more readily available from a dedicated Explore page.
The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.
The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.
Learn the specific reasons why you might notice your search rankings dropping during weekends.
The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.
5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry
Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading 
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.
The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.
Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups.
The post Google Search Console Update: More Data In Core Web Vitals Reports appeared first on Search Engine Journal.