Competitor Mapping: What Is It & How To Do It
Not sure where to start? Automate your competitor mapping process in 5 easy steps.
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Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons
Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Inspiring Lessons
Millions gather to view your content marketing. It’s the stuff of your professional dreams. And it’s the reality for marketers at Macy’s every U.S. Thanksgiving Day. Here are seven inspiring content marketing lessons from the fun event. Continue reading 
TikTok’s New Tool Gives Businesses Helpful Audience Insights
TikTok’s New Tool Gives Businesses Helpful Audience Insights
A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies.
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Google Publishes Guide To Current & Retired Ranking Systems
Google Publishes Guide To Current & Retired Ranking Systems
A new guide to Google’s ranking systems will keep you informed about which systems are used to rank search results and which ones are retired.
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8 Signs It’s Time To Fire A Bad Client & How To Do It
8 Signs It’s Time To Fire A Bad Client & How To Do It
This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership.
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How To Bypass Big Brands Bidding Up Your Terms
How To Bypass Big Brands Bidding Up Your Terms
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond.
The post How To Bypass Big Brands Bidding Up Your Terms appeared first on Search Engine Journal.
Leading A Data-Driven Content Marketing Journey With Vitor Peçanha
Leading A Data-Driven Content Marketing Journey With Vitor Peçanha
Rock Content’s CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture.
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How Land O’Lakes Found a Mission Greater Than Sales
How Land O’Lakes Found a Mission Greater Than Sales
With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way. Continue reading 
How To Plan A Blog Post In 6 Easy Steps
How To Plan A Blog Post In 6 Easy Steps
Creating blog posts should always start with planning. Ensure your content is optimized for the right people at the right time with these six steps.
The post How To Plan A Blog Post In 6 Easy Steps appeared first on Search Engine Journal.
Domain Authority: Is It A Google Ranking Factor?
Domain Authority: Is It A Google Ranking Factor?
In this article, we will explore what Domain Authority is and the evidence as to whether it is a Google ranking factor.
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