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Zero-click searches are becoming more frequent. What can you do about it?
The post Google and the Rise of Zero Click Searches – What Does it Mean For Your Business? [Podcast] appeared first on Search Engine Journal.
Time For a Content Strategy Pivot? Here’s How To Decide (and Get Started)
Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot. Continue reading 
Google’s new guide to search features visualizes and defines the various elements that appear on a search results page.
The post Google Launches Visual Guide To Search Elements appeared first on Search Engine Journal.
Google is making it easy to switch to data-driven attribution for Google Ads campaigns, and letting advertisers see how it will impact campaigns before switching.
The post Google Ads Makes It Easy To Switch To Data-Driven Attribution appeared first on Search Engine Journal.
Finding your ideal customers depends on nailing the right messaging for your brand’s value proposition.
The post 5 Great Value Proposition Examples & Why They Work appeared first on Search Engine Journal.
Is your brand suffering from a negative review? Attract new customers and retain existing ones to your business by turning around perceptions online. Here’s how.
The post What Is Online Reputation Management (ORM)? appeared first on Search Engine Journal.
What is voice search, and how can you leverage it for your business’s SEO? Get all the basics in this beginner’s guide to voice search.
The post How Can Voice Search Benefit Your SEO? appeared first on Search Engine Journal.
How To Support the B2B Buyer Revolution With the Right Digital Content
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means. Continue reading 
Twitter is launching a modified version of its verification system which includes gold checkmarks for businesses and special labels for official accounts.
The post Twitter’s New Verification System Has Blue & Gold Checkmarks appeared first on Search Engine Journal.
Twitter is rolling out Community Notes worldwide, giving everyone the ability to view and rate fact checks contributed by other users.
The post Twitter Expands Community Notes To All Users appeared first on Search Engine Journal.