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5 Building Blocks for Connecting Content to B2B Revenue Growth
You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading 
Content Creation Process: Everything You Need To Wow Your Audience
Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading 
Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers.
The post Meta Would Rather Remove News Than Pay Publishers appeared first on Search Engine Journal.
Google is rolling out a new feature in search results that may help people find more relevant content.
The post New Google Feature May Help You Find More Relevant Results appeared first on Search Engine Journal.
Google confirms another helpful content update is rolling out across search results. It started on December 5 and will take two weeks to complete.
The post Google Rolls Out December 2022 Helpful Content Update appeared first on Search Engine Journal.
Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video.
The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.
LinkedIn is rolling out new analytics data for users with more insight into their followers and top performing posts.
The post New LinkedIn Analytics: More Insight Into Followers & Top Posts appeared first on Search Engine Journal.
How This Non-Marketing Approach to Content Produced Award-Winning Results
You don’t need a background in marketing to excel in content. You do need a clear focus on your audience’s needs, program goals, and story ideas that support both. Here’s how TD Bank Group’s lead content strategist applied these concepts to build an award-winning program. Continue reading 
Google is making desktop search results more like mobile with an update that lets users continuously scroll through multiple pages.
The post Google’s Desktop Search Results Are Now Continuously Scrollable appeared first on Search Engine Journal.
Acquisition of hybrid workplace collaboration company strengthens Mozilla’s plans for growing their suite of products
The post Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company appeared first on Search Engine Journal.