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How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy [Rose-Colored Glasses]
Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here’s why you should try a purple-audience approach instead (and how to do it). Continue reading 
7 Tricks To Smash Writer’s Block, Imposter Syndrome, and Other Content Fears
Writing is hard. It’s even harder in content marketing, due to business goals, deadlines, and other pressures. Never fear – help is here. Follow one or more of these seven tricks to make writing easier. Continue reading 
A Googler remarked that links have “a lot less significant impact” today than they previously did in the past
The post Google: Links Have Less Impact Today Than In The Past appeared first on Search Engine Journal.
Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay.
The post Google Adds 2 New Metrics To GA4 Reports appeared first on Search Engine Journal.
How To Repurpose Video Content for Bigger and Better Results
Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content. Continue reading 