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Social ads and metrics help you earn leads, traffic, and conversions, as well as inform future decisions. Find out how in this SEJ Show episode.
The post Social Ads: Connecting Performance & Metrics To Outcomes [Podcast] appeared first on Search Engine Journal.
Google explains how it catches fake and misleading business reviews and accounts on Google Maps
The post Google Reveals How It Catches Fake Local Business Reviews appeared first on Search Engine Journal.
Learn about the Google Ads Grants program, how it works, and how you can make the most of the ad opportunities for your nonprofit organization.
The post Google Ad Grants: A Guide For Nonprofits appeared first on Search Engine Journal.
With First-Party Data, the Experience Is the Most Important Part
New research from Gartner indicates marketers should focus less on policies around taking first-party data and more on the experience and value they provide in exchange for that data. Robert Rose explains. Continue reading 