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Month: May 2023

Posted on May 31, 2023

YouTube’s Algorithm: What You Need To Know In 2023

YouTube’s Algorithm: What You Need To Know In 2023

YouTube’s algorithm prioritizes audience satisfaction, benefits from long-term creator-audience relationships, and is evolving with emerging technologies.

The post YouTube’s Algorithm: What You Need To Know In 2023 appeared first on Search Engine Journal.

Posted on May 31, 2023

TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind

TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time.

The post TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind appeared first on Search Engine Journal.

Posted on May 31, 2023

Americans Know About ChatGPT But Few Use It, Survey Finds

Americans Know About ChatGPT But Few Use It, Survey Finds

Pew survey reveals 58% of US adults know ChatGPT; only 14% have used it, with mixed opinions on its utility.

The post Americans Know About ChatGPT But Few Use It, Survey Finds appeared first on Search Engine Journal.

Posted on May 31, 2023

Local Landing Pages: A Strategy For Ranking Local Search Terms

Local Landing Pages: A Strategy For Ranking Local Search Terms

Before you invest a lot in creating Location Pages, you need to have a strategy. Determine local intent first with this guide.

The post Local Landing Pages: A Strategy For Ranking Local Search Terms appeared first on Search Engine Journal.

Posted on May 31, 2023

Video Marketing For Law Firms: 8 Tactics For Lead Gen Success

Video Marketing For Law Firms: 8 Tactics For Lead Gen Success

Try these 8 tried and testing tactics to generate law firm leads with video.

The post Video Marketing For Law Firms: 8 Tactics For Lead Gen Success appeared first on Search Engine Journal.

Posted on May 31, 2023

Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]

Mnemonic Content Strategy Framework Can Spark Conversations [Rose-Colored Glasses]

To make the standard framework for content strategy easier to remember, think of the 5Cs – coordination, collaboration, content before containers, and channels. Then dig deeper into each concept. Here’s how. Continue reading →
Posted on May 30, 2023

Microsoft Introduces Insights For Universal Event Tracking Tags

Microsoft Introduces Insights For Universal Event Tracking Tags

Learn more about new website insights available through Microsoft’s Universal Event Tracking tag to help advertisers understand user engagement from ad campaigns.

The post Microsoft Introduces Insights For Universal Event Tracking Tags appeared first on Search Engine Journal.

Posted on May 30, 2023

How To Focus On What Matters In SEO As AI Accelerates Rapid Change

How To Focus On What Matters In SEO As AI Accelerates Rapid Change

AI is changing the world of SEO rapidly. It is important to balance the changes while also sticking with what works today.

The post How To Focus On What Matters In SEO As AI Accelerates Rapid Change appeared first on Search Engine Journal.

Posted on May 30, 2023

7 Common Google Analytics 4 Configuration Mistakes To Avoid

7 Common Google Analytics 4 Configuration Mistakes To Avoid

Failing to regularly monitor and analyze your data can lead to missed opportunities and make it difficult to identify and address issues on time.

The post 7 Common Google Analytics 4 Configuration Mistakes To Avoid appeared first on Search Engine Journal.

Posted on May 27, 2023

Google Search Generative Experience: A Look At SGE With 12 AI Overviews

Google Search Generative Experience: A Look At SGE With 12 AI Overviews

Experience the future of search with Google’s innovative Search Generative Experience (SGE) and explore the effectiveness of AI-powered overviews against standard SERP features.

The post Google Search Generative Experience: A Look At SGE With 12 AI Overviews appeared first on Search Engine Journal.

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