October 2023 - Page 8 of 11

October 13, 2023

How Purdue University’s Award-Winning Video Transformed Recruitment With Emotive Storytelling

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

October 12, 2023

Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads

Discover 9 secrets to achieve peak account performance in both ad networks.

The post Hidden Gems in PPC: 10 Underutilized Levers Across Google and Microsoft Ads appeared first on Search Engine Journal.

October 12, 2023

Master Content Proofreading and Editing With These Tips

Wearing two hats at the same time is an odd and uncomfortable look. Yet, content marketers do it all the time when they edit and proofread at the same time. Here’s how to make each a distinct – and more valuable – experience.

October 11, 2023

HTTP/2 Rapid Reset DDOS Vulnerability Affects Virtually Any Site

Details of a DDOS vulnerability that affects virtually every modern server is publicly releases

The post HTTP/2 Rapid Reset DDOS Vulnerability Affects Virtually Any Site appeared first on Search Engine Journal.

October 11, 2023

Google Search Gets New Tools To Surface EV & Energy Info

Google enhances search to guide users toward electric vehicles and sustainable energy options.

The post Google Search Gets New Tools To Surface EV & Energy Info appeared first on Search Engine Journal.

October 11, 2023

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising

Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.

The post Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising appeared first on Search Engine Journal.

October 11, 2023

Ranking Factors That Changed In 2023

Download our 2023 Ranking Factors guide, and learn which key changes in the Google’s ranking systems and signals can help you shape your SEO strategy.

The post Ranking Factors That Changed In 2023 appeared first on Search Engine Journal.

October 11, 2023

Microsoft Advertising Releases Holiday Season Marketing Guide

Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.

The post Microsoft Advertising Releases Holiday Season Marketing Guide appeared first on Search Engine Journal.

October 11, 2023

How a Dash of Familiarity Makes Controversial Content More Palatable

Controversial content topics get attention – for better or worse. To earn the best kind, try balancing these four elements: surprise, familiarity, consensus, and controversy. This new framework can help.

October 11, 2023

How Outsourcing Content Production Can Save Your Marketing Budget [Sponsored]

Working with outsourced talent adds flexibility and scalability to your content marketing program – and can be more cost-effective than you might think. Here’s what to consider and how to use this approach to your best strategic advantage.