PPC Strategies For 2024: Insights From Over 16,000 Businesses

PPC Strategies For 2024: Insights From Over 16,000 Businesses

We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year. Using these insights, they also explore the most common challenges in ecommerce PPC campaigns, and what leading brands are doing to succeed right now. We looked […]

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How To Secure And Defend Your SEO Budget For Executive Buy-In

How To Secure And Defend Your SEO Budget For Executive Buy-In

In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work.  Using insights from marketing leaders, SEO specialists, and senior executives, you’ll hear Will and Loren break down the skills you need to keep your CFO happy while driving efficiency. If you’ve found yourself having to defend your […]

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The Evolution Of Search & SERPs 2024

The Evolution Of Search & SERPs 2024

Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you.  We gathered our senior news writer and an editor, along with our leading SEO content strategist, for a panel discussion moderated by editor-in-chief Amanda Zantal-Wiener.  Watch this on-demand webinar and learn the ways you can leverage the changes in search and be prepared for its evolution.  You’ll hear: The biggest changes to the world of search in the past year, and where they’re leading. […]

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