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Month: January 2024

Posted on January 17, 2024

Build This New Framework for Agile Content Ops in Talent-Starved Times

Build This New Framework for Agile Content Ops in Talent-Starved Times

Budget pressures, unaligned teams, and a stew of content, tech, data, and AI integration challenges have marketers looking for help. Consider a talent cloud approach, which uses external assistance to build internal skills.
Posted on January 16, 2024

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

TikTok Gains Traction As A Search Engine Among Gen Z [STUDY]

Study shows Gen Z increasingly using TikTok as a search engine; businesses shift marketing strategies to engage younger users on the platform.

The post TikTok Gains Traction As A Search Engine Among Gen Z [STUDY] appeared first on Search Engine Journal.

Posted on January 16, 2024

Reminder: Google Enforcing New Email Rules Next Month

Reminder: Google Enforcing New Email Rules Next Month

Google tightens email rules for bulk senders in February to reduce spam and improve security.

The post Reminder: Google Enforcing New Email Rules Next Month appeared first on Search Engine Journal.

Posted on January 16, 2024

SEO And The Taxonomy Of Topics

SEO And The Taxonomy Of Topics

Creating content is easier and more precise when applying the concept of a taxonomy of topics to create authoritative content

The post SEO And The Taxonomy Of Topics appeared first on Search Engine Journal.

Posted on January 16, 2024

Effective SEO Management Structures For Multilingual And Multinational Websites

Effective SEO Management Structures For Multilingual And Multinational Websites

Master the challenges of multinational SEO with effective communication and collaboration. From core page templates to centralized sitemaps, here’s what you should know.

The post Effective SEO Management Structures For Multilingual And Multinational Websites appeared first on Search Engine Journal.

Posted on January 13, 2024

Google Explains The Index, Follow Meta Tag

Google Explains The Index, Follow Meta Tag

Google’s John Mueller explains how Google treats a meta robots tag that contains the index, follow directive

The post Google Explains The Index, Follow Meta Tag appeared first on Search Engine Journal.

Posted on January 13, 2024

Adapting Your Digital Marketing Strategy To Local Events And Seasons

Adapting Your Digital Marketing Strategy To Local Events And Seasons

Seamlessly blend community engagement with seasonal strategies for your business. Here’s how to craft a local event digital marketing strategy with tips for E-E-A-T guidelines.

The post Adapting Your Digital Marketing Strategy To Local Events And Seasons appeared first on Search Engine Journal.

Posted on January 13, 2024

Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content

Prompts Aren’t All That: Give Generative AI a Better Role in Creating Great Content

Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.
Posted on January 12, 2024

Microsoft’s New AI Tools Let Anyone Create Retail Media Content

Microsoft’s New AI Tools Let Anyone Create Retail Media Content

Microsoft unveils new generative AI tools for retail media, enabling easy ad creation and omnichannel optimization.

The post Microsoft’s New AI Tools Let Anyone Create Retail Media Content appeared first on Search Engine Journal.

Posted on January 12, 2024

Microsoft AI Takes Retail Shopping To The Next Level

Microsoft AI Takes Retail Shopping To The Next Level

Microsoft unveils new AI tools to bring retailers into the digital age.

The post Microsoft AI Takes Retail Shopping To The Next Level appeared first on Search Engine Journal.

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