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Month: February 2024

Posted on February 24, 2024

Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You) 

Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You) 

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it? 
Posted on February 23, 2024

Why Google Seems To Favor Big Brands & Low-Quality Content

Why Google Seems To Favor Big Brands & Low-Quality Content

An exploration of what could cause Google’s algorithms to favor big brands and low-quality content

The post Why Google Seems To Favor Big Brands & Low-Quality Content appeared first on Search Engine Journal.

Posted on February 23, 2024

Google Analytics Overhauls Ad Reporting In One Central Hub

Google Analytics Overhauls Ad Reporting In One Central Hub

Google overhauls Analytics’ Advertising section to consolidate all ad and publisher reporting into one streamlined hub.

The post Google Analytics Overhauls Ad Reporting In One Central Hub appeared first on Search Engine Journal.

Posted on February 23, 2024

Google Launches “Help Me Write” AI Assistant For Chrome Browser

Google Launches “Help Me Write” AI Assistant For Chrome Browser

Google launches AI writing assistant “Help Me Write” in Chrome browser to suggest text based on website context.

The post Google Launches “Help Me Write” AI Assistant For Chrome Browser appeared first on Search Engine Journal.

Posted on February 23, 2024

Google Ads Performance Max Image Generation Now Available To All

Google Ads Performance Max Image Generation Now Available To All

Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation.

The post Google Ads Performance Max Image Generation Now Available To All appeared first on Search Engine Journal.

Posted on February 23, 2024

PPC Experts Weigh In On CPC Inflation

PPC Experts Weigh In On CPC Inflation

Elevated CPC inflation costs don’t have to stifle success. Boost ROI with expert advice from our PPC trends ebook on how to maximize campaigns.

The post PPC Experts Weigh In On CPC Inflation appeared first on Search Engine Journal.

Posted on February 23, 2024

Look Inside Your Brand’s Community for People To Help Lead It

Look Inside Your Brand’s Community for People To Help Lead It

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.
Posted on February 22, 2024

Google Announces Gemma: Laptop-Friendly Open Source AI

Google Announces Gemma: Laptop-Friendly Open Source AI

Google releases a powerful open source AI based on Gemini technology that is also laptop-friendly

The post Google Announces Gemma: Laptop-Friendly Open Source AI appeared first on Search Engine Journal.

Posted on February 22, 2024

Google Launches Gemini Business & Enterprise For Workspace Users

Google Launches Gemini Business & Enterprise For Workspace Users

Google launches AI assistant Gemini for Workspace, available in 2 pricing tiers for business and enterprise.

The post Google Launches Gemini Business & Enterprise For Workspace Users appeared first on Search Engine Journal.

Posted on February 22, 2024

A Complete Guide To App Store Optimization (ASO)

A Complete Guide To App Store Optimization (ASO)

Discover the steps to maximize visibility in app stores with app store optimization! Learn how to succeed in Google Play & Apple App Store.

The post A Complete Guide To App Store Optimization (ASO) appeared first on Search Engine Journal.

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