Google Ads To Automatically Pause Low-Activity Keywords
Google Ads will automatically pause inactive keywords starting in June.
The post Google Ads To Automatically Pause Low-Activity Keywords appeared first on Search Engine Journal.
Maximizing ROI: Expert Insights for Google Shopping Ads Success
Maximizing ROI: Expert Insights for Google Shopping Ads Success
If you’re an ecommerce brand or retailer, then promoting your products through Google Shopping Ads is likely a large part of your performance marketing strategy. But in today’s competitive market, how can you make sure you’re getting the most return on your ad spend? Join us on May 8 for a live panel discussion with ecommerce experts on how to improve your campaigns and elevate your paid ad strategy. In this engaging session, Bryan Butler, VP of Sales and Marketing at SearchLogic, Joshua Young, Director of E-commerce and Marketing at Mezlan, and Ben Riggle, North American Managing Director for Channable […]
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2024’s Top PPC Tactics: Triple Your Google Ads Local Leads
2024’s Top PPC Tactics: Triple Your Google Ads Local Leads
Watch on-demand and learn effective bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
The post 2024’s Top PPC Tactics: Triple Your Google Ads Local Leads appeared first on Search Engine Journal.
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.