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Month: February 2025

Posted on February 7, 2025

How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]

How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’ [Video]

Take the lead on innovation and creation with your brand’s content and marketing. Learn how to get the buy-in and budget for innovative ideas with this advice from one marketing baddie (SAS’s Amanda Wise) to another (you).
Posted on February 6, 2025

YouTube Analytics Update: Device-Type Data In Audience Tab

YouTube Analytics Update: Device-Type Data In Audience Tab

YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits.

The post YouTube Analytics Update: Device-Type Data In Audience Tab appeared first on Search Engine Journal.

Posted on February 6, 2025

LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing

LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.

The post LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing appeared first on Search Engine Journal.

Posted on February 6, 2025

5+ Best Practices for Award-Winning Brand Newsletters

5+ Best Practices for Award-Winning Brand Newsletters

Most marketers distribute newsletters. Fewer marketers deliver newsletters that work for their subscribers and their brands. Discover best practices with examples of those doing it best.
Posted on February 5, 2025

Google’s Q4 Earnings Point To An AI-Focused Future

Google’s Q4 Earnings Point To An AI-Focused Future

Alphabet’s Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments.

The post Google’s Q4 Earnings Point To An AI-Focused Future appeared first on Search Engine Journal.

Posted on February 5, 2025

LinkedIn Video Views Up 36%, New Tools & Courses Available

LinkedIn Video Views Up 36%, New Tools & Courses Available

LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation.

The post LinkedIn Video Views Up 36%, New Tools & Courses Available appeared first on Search Engine Journal.

Posted on February 5, 2025

Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric

Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric

Search isn’t what it used to be. With rising costs in rank tracking, do keywords still matter? It’s time to rethink your SEO strategy.

The post Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric appeared first on Search Engine Journal.

Posted on February 5, 2025

5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix]

5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix]

Stay ahead of the SEO game with insights on adapting your strategy to AI-driven SERPs and the latest Google updates.

The post 5 New SEO Ranking Challenges You’re Facing Right Now [& A Fix] appeared first on Search Engine Journal.

Posted on February 5, 2025

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies

Get more customers through your doors with hyper-targeted local PPC.

The post Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies appeared first on Search Engine Journal.

Posted on February 5, 2025

8 Brands Give Storytelling-Worthy Responses to L.A. Wildfires and Other Natural Disasters

8 Brands Give Storytelling-Worthy Responses to L.A. Wildfires and Other Natural Disasters

When disasters strike, many companies send up “thoughts and prayers.” Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help.

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