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This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.
The post PPC Pulse: Google Data Manager API, YouTube Shorts, LinkedIn Reserved Ads appeared first on Search Engine Journal.
Standard Shopping gives marketers dependable control and clear intent signals when Performance Max’s automation doesn’t align with complex sales needs.
The post When To Say No To PMax: Strategic Use Cases For Standard Shopping Campaigns appeared first on Search Engine Journal.
Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.
The post Google Releases December 2025 Core Update appeared first on Search Engine Journal.
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers.
The post YouTube Adds Comments To Shorts Ads, Expands To Mobile Web appeared first on Search Engine Journal.
Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with publishers.
The post Google Expands Preferred Sources & Publisher AI Partnerships appeared first on Search Engine Journal.
Kevin Indig reflects on his 2025 predictions, scoring the wins, misses, and lessons from AI’s first year of true deployment.
The post Scoring My 2025 Predictions appeared first on Search Engine Journal.
Establish trust early in the buying journey to secure placement on shortlists. Uncover a trust framework for credibility across technical, peer, and continuous value layers.
The post Addressing The B2B Trust Deficit: How To Win Buyers In 2026 appeared first on Search Engine Journal.
Psychological patterns behind negativity bias reveal why clickbait hooks win attention but damage long-term brand credibility.
The post Negativity Bias: Why Customers Don’t Want Anything To Do With You (And What To Do About It) appeared first on Search Engine Journal.
Google disputes a report claiming ads will arrive in the Gemini app in 2026, saying there are no current plans to add them.
The post Google Disputes Report Claiming Ads Are Coming To Gemini In 2026 appeared first on Search Engine Journal.
A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.
The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal.