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This week’s SEO Pulse highlights the implications of Google handling more of the journey, from discovery to checkout, inside its own ecosystem.
The post SEO Pulse: UCP Debate, Trends Gets Gemini, Health AIO Concerns appeared first on Search Engine Journal.
PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions.
The post PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions appeared first on Search Engine Journal.
A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report.
The post Google Health AI Overviews Cite YouTube More Than Any Hospital Site appeared first on Search Engine Journal.
A vulnerability in the popular AIOSEO plugin affecting up to 3 million sites is in addition to the six found in 2025.
The post All In One SEO WordPress Vulnerability Affects Over 3 Million Sites appeared first on Search Engine Journal.
A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand.
The post Survey: Publishers Expect Search Traffic To Fall Over 40% appeared first on Search Engine Journal.
Duane Forrester explains why SEO still has a core, but no longer fits into a single lane as discovery multiplies across systems and interfaces.
The post SEO Is No Longer A Single Discipline appeared first on Search Engine Journal.
“Build a brand” is incomplete advice. This article explains how SEO actually contributes to visibility, trust, and long-term demand.
The post Building A Brand Is Not A Strategy, It Is A Starting Point appeared first on Search Engine Journal.
LLM visibility is less about control and more about volatility, as studies reveal how easily AI answers can be influenced at scale.
The post How Much Can We Influence AI Responses? appeared first on Search Engine Journal.
Learn why automation without strategic interpretation creates an insight gap, and how marketing leaders can close it.
The post Search Marketing’s Insight Gap: When Automation Replaces Understanding appeared first on Search Engine Journal.
Google offers advice about chunking content for SEO but is that really the conversation we should be having right now?
The post Google Downplays GEO – But Let’s Talk About Garbage AI SERPs appeared first on Search Engine Journal.