Google Shares First AI Mode Usage Data After One Year
Google released first-party data on how people use AI Mode in the U.S. after one year.
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90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights
90% Of Brands Have Zero AI Search Mentions, New Study Finds 4 Key SEO Insights
Discover the connection between traditional search results and AI mentions in this in-depth SEO research study for marketing insights.
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YouTube Expands AI Creation Tools With Gemini Omni And Conversational Search
YouTube Expands AI Creation Tools With Gemini Omni And Conversational Search
YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.
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Google Announces New Universal Cart At I/O
Google Announces New Universal Cart At I/O
Google introduced Universal Cart at Google I/O, a new intelligent shopping cart and agentic hub for shopping on Google.
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Google Brings AI Content Verification To Search
Google Brings AI Content Verification To Search
Google expands SynthID verification to Search, allowing users to check whether content was AI generated.
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Google Adds AI Agents To Search, Redesigns Search Box At I/O
Google Adds AI Agents To Search, Redesigns Search Box At I/O
Google made Gemini 3.5 Flash the default model in AI Mode, redesigned the Search box, and announced Search agents coming this summer.
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It Works Until It Doesn’t: AI Content Strategies That Backfire
It Works Until It Doesn’t: AI Content Strategies That Backfire
Scaling content with AI looks like an SEO win until it doesn’t. Data from 220+ sites shows a familiar boom-bust pattern Google has seen before.
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Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework)
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework)
Do you really know who your audience is? In this article, we introduce the R.E.M. Framework for better audience targeting in the the signal-loss era.
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Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros
Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros
Anthropic’s 80-fold growth crisis mirrors Google’s 1999 infrastructure crunch. The decisions made under pressure will reshape the tools marketers rely on.
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Google-Agent: The Web’s New Visitor Just Got An Identity
Google-Agent: The Web’s New Visitor Just Got An Identity
Google-Agent introduces a new class of web visitor: AI agents acting on behalf of users, not crawlers indexing content.
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