This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It

This Barbie Inspired a Newsjacking Frenzy – B2B Marketers Should Study It

Barbie meme representing the marketing genius of newsjackingBarbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need. Continue reading