OpenAI’s Drama Should Teach Marketers These 2 Lessons
Should you care about the C-suite drama at OpenAI? Only if you plan to integrate any brand’s generative AI tools into your marketing strategy for 2024 and beyond.
In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites
In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites
A recent report brings ethical, transparency, and brand safety concerns for advertisers around Google’s Search Partner network and where ads are shown.
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Researchers Extend GPT-4 With New Prompting Method
Researchers Extend GPT-4 With New Prompting Method
Microsoft researchers published details of advanced prompt engineering techniques that makes GPT-4 outperform specialist AI at previously impossible levels
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SEO Vs. PPC: Pros, Cons & Differences
SEO Vs. PPC: Pros, Cons & Differences
Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy.
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ChatGPT Celebrates Its First Birthday After Notable AI Advances
ChatGPT Celebrates Its First Birthday After Notable AI Advances
Explore a year of groundbreaking updates from OpenAI and discover how ChatGPT has reshaped digital communication and problem-solving through generative AI.
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How To Turn ‘Meh’ Ideas Into Marvelous Content
How To Turn ‘Meh’ Ideas Into Marvelous Content
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.
OpenAI Welcomes Back Sam Altman As CEO With New Board
OpenAI Welcomes Back Sam Altman As CEO With New Board
Explore OpenAI’s latest strategic changes, including Sam Altman’s comeback as CEO, the new board’s formation, and Mira Murati’s continued role as CTO.
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Google Enhances Search With Support For Organization Meta Data
Google Enhances Search With Support For Organization Meta Data
Google expands organization markup support to improve knowledge panels with more accurate business details.
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Google SGE & Generative Summaries For Search Results Patent
Google SGE & Generative Summaries For Search Results Patent
Learn more about US11769017B1, a patent that provides insight into Google’s Search Generative Experience and the impact of generative AI in SEO and content marketing.
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Perplexity Introduces Online LLMs With Real-Time Information
Perplexity Introduces Online LLMs With Real-Time Information
Perplexity announced two new online LLMs that can access up-to-date information to form helpful, accurate responses. Available in the Perplexity API and Labs.
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