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Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros.
The post Keyword Difficulty: How Do You Measure It? appeared first on Search Engine Journal.
Why Internal Customers Will Kill Your Content Strategy [Rose-Colored Glasses]
Customers are stakeholders in your content program. But not all stakeholders are customers. Most more like investors ¬– a key constituency, but not quite the boss of you. Robert Rose offers tips on leading with content instead of serving content. Continue reading 
6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)
Worried About Your SEO Future? Yes, You Will Survive the Google Helpful Content Update
Are you ready for Google’s helpful content update that rolled out this month? If you’re focused on the right things, you’re already in a good position for success. Continue reading 
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions.
The post Google Streamlines Ad Creation Process appeared first on Search Engine Journal.
Yoast SEO Plugin releases a new update to fix a fatal error caused by a conflict with certain other plugins
The post Yoast SEO 19.7 Causes Fatal Error & Crashes Websites appeared first on Search Engine Journal.
Build relationships with reporters and bloggers by using HARO correctly. Follow these steps to build your brand awareness with this useful PR/link building tool.
The post How To Use HARO For Link Building And PR appeared first on Search Engine Journal.
Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out.
The post Google September 2022 Product Review Algorithm Update Rolling Out Now appeared first on Search Engine Journal.
Stay ahead of your competitors. Learn how to do a complete competitive analysis, including an accompanying checklist of things to look at.
The post Competitive Analysis: A Comprehensive 9-Step Guide appeared first on Search Engine Journal.
Where There’s a Goal, There’s a Way: 4 Strategy-Led Content Programs
Once you nail down your content’s driving purpose, creative and tactical decision-making gets easier. Let this collection of winners and finalists from the 2022 Content Marketing Awards strategy categories serve as compelling proof. Continue reading 