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Three changes to Google’s Article structured data documentation relaxes Top Stories eligibility requirements
The post Google Updates Article Structured Data Guidelines appeared first on Search Engine Journal.
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from GA4 properties, and optimize bids to capture attention.
The post Google Display & Video 360 Launches New Custom Bidding Options appeared first on Search Engine Journal.
YouTube takes steps to make podcasts more readily available from a dedicated Explore page.
The post YouTube Adds New Podcasts Section appeared first on Search Engine Journal.
It’s possible to get both higher traffic and a better conversion rate. Understand how to influence them by knowing how to calculate conversion here.
The post What Is Conversion Rate & How Do You Calculate It? appeared first on Search Engine Journal.
Learn the specific reasons why you might notice your search rankings dropping during weekends.
The post Why Do Our Search Rankings Drop On Weekends? appeared first on Search Engine Journal.
5 Brands See Big Value in Multi-Billion-Dollar Influencer Marketing Industry
Even if your brand could afford a Super Bowl ad, you may benefit more from a paid influencer marketing strategy. Learn the lessons from five brands that are doing it right. Continue reading 
With the holidays coming, what challenges and opportunities exist in PPC right now? Kirk Williams has a few ideas.
The post Modern PPC Opportunities & Challenges [Podcast] appeared first on Search Engine Journal.
Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups.
The post Google Search Console Update: More Data In Core Web Vitals Reports appeared first on Search Engine Journal.
Make your images more accessible to a wider audience and at the same time help your rankings. Apply best practices and avoid common mistakes today.
The post Alt Text: What It Is & How To Write appeared first on Search Engine Journal.
Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information.
The post 7 Best SEO Certifications: Are They Worth It? appeared first on Search Engine Journal.