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LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts.
The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal.
Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search.
The post How Google Pros & Cons Update Impacts Product Review Sites appeared first on Search Engine Journal.
Done right, thought leadership content can earn your industry and customers’ trust while helping you rank for relevant keywords. Here’s how.
The post Thought Leadership Content: What It Is And How To Use It appeared first on Search Engine Journal.
Get more clients for your writing services by investing in SEO. Here’s how to drive organic traffic to your portfolio, as well as active clients.
The post 7 Tips To Make Your Writing Portfolio Discoverable In Google Search appeared first on Search Engine Journal.
Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.
The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.
Keep Your Audience Top of Mind With the Simple Jobs-To-Be-Done Formula
Use this simple jobs-to-be-done framework to ensure the audience is always front and center when your marketing team creates content. Continue reading 
Online shopping is a massive piece of the Chinese economy. Here are nine things ecommerce companies can consider when breaking into the competitive Chinese market.
The post 9 Ways To Sell In China: Tips For Ecommerce Marketers appeared first on Search Engine Journal.
Check out these PPC strategies, tips, and ad formats specifically aimed at the real estate vertical to enhance your visibility.
The post Real Estate PPC: Tips For Optimizing Google Ads Campaigns appeared first on Search Engine Journal.
Marketing Tech Is So Bright, You Gotta Wear Strategic Shades [Rose-Colored Glasses]
Do you approach new marketing tech from a FOMO perspective? You’re not alone. But that’s not a good way to go about it. Robert Rose says you should answer these questions first. Continue reading 
40+ Mistakes Derailing Your Content Team (and How To Fix Them)
Managing content teams isn’t easy. But the exhilaration and productivity that come from successful collaboration make it worthwhile. Steer around these common team pitfalls with help from Content Marketing World speakers. Continue reading 