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Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies.
The post Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit appeared first on Search Engine Journal.
SEO in the Latin American Market – Ep. 237 via @sejournal, @brentcsutoras
What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.  It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Martins, an SEO Analyst with Hostgator, which offers shared, reseller, virtual private server, and dedicated hosting. Diana joins Loren Baker, the Founder of Search Engine Journal, to talk about the challenges and opportunities of creating a targeted and successful campaign in Latin America.  “Localization […]
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Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it.
The post How & When to Use Subliminal Messages in Your Ad Copy appeared first on Search Engine Journal.
Content Syndication: What It Is and What It Is Not [Examples]
Do more with the quality content – blogs, infographics, videos, and more – already created. Content syndication can elevate its visibility and broaden its audience. Here’s what to know along with some examples. Continue reading
The post Content Syndication: What It Is and What It Is Not [Examples] appeared first on Content Marketing Institute.
Google’s Danny Sullivan Wants to Fix Page Title Rewrites via @sejournal, @MattGSouthern
Google’s Danny Sullivan hears the criticism of the recent page title rewrite update and suggests a way that it could be improved.
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Google Ads Includes Impression Share Data in Custom Columns via @sejournal, @hoffman8
Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more!
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Power Chat: Improving Disability Representation in Advertising
More than a quarter of the U.S. population lives with a disability, and many of us who aren’t disabled likely know someone who is living with one. While film and TV content have made progress in depicting stories of disability, as evident in the surge of programming inclusive of disabilities and related themes over the last 10 years, advertising featuring people with disabilities lags far behind. With a $21 billion market potential, advertisers can’t afford to miss the opportunity to engage with the disabled community and its allies.
Highlighting the impact that living with a disability can have on consumers’ experience with a product reinforces a sense of belonging. It also has the potential to drive dramatic change in people’s daily lives. We talked to Christina Mallon, influencer, activist and Global Head of Inclusive Designer and Digital Accessibility at Wunderman Thompson about what advertisers can do to craft an informed and inclusive message. She is at the forefront of raising awareness, increasing accessibility and innovating with brands for people living with disabilities.
For additional insights, read our recent articles Visibility of Disability: Answering the Call for Disability Inclusion in Media and Visibility of Disability: Portrayals of Disability in Advertising.
How to Create High-Quality Content via @sejournal, @MrDannyGoodwin
What is high-quality content, anyway? Learn how content quality supports SEO, what quality looks like, how it’s measured, and more.
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45 Top Digital Marketing Blogs That Accept Guest Posts via @sejournal, @alextachalova
Want to build yourself a name in the digital marketing industry? Here are the top 45 digital marketing blogs that accept guest posts.
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5 Things You Could Be Automating With Google Ads Scripts via @sejournal, @siliconvallaeys
Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try.
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