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Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles.
The post Google on SEO Best Practices for News Sites & Short Articles via @MattGSouthern appeared first on Search Engine Journal.
Google’s John Mueller: Total Number of Backlinks Doesn’t Matter via @MattGSouthern
Google’s John Mueller says the total number of backlinks a website has doesn’t matter at all to the search algorithm.
The post Google’s John Mueller: Total Number of Backlinks Doesn’t Matter via @MattGSouthern appeared first on Search Engine Journal.
Google Discover Does Not Display All Web Stories via @MattGSouthern
Google’s John Mueller advises site owners not to expect every web story they publish to get displayed in Discover.
The post Google Discover Does Not Display All Web Stories via @MattGSouthern appeared first on Search Engine Journal.
A Complete Guide to PPC Ad Targeting Options via @michellemsem
Here’s a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.
The post A Complete Guide to PPC Ad Targeting Options via @michellemsem appeared first on Search Engine Journal.
Google May Treat Press Releases Different From Other Content via @MattGSouthern
Google tries to distinguish press releases from other types of content and may treat them differently in search results, says Search Advocate John Mueller.
The post Google May Treat Press Releases Different From Other Content via @MattGSouthern appeared first on Search Engine Journal.
The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!
The post Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.
The post 7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman appeared first on Search Engine Journal.
3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
The post 3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980 appeared first on Search Engine Journal.
There are many reasons a site’s search rankings and traffic may drop, from technical on-site issues to off-site SEO. Use this checklist for diagnosis.
The post 18 More SEO Issues That Cause Search Rankings & Traffic to Drop via @BrianHarnish appeared first on Search Engine Journal.
3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You
The Super Bowl may be over, but the content marketing lessons learned there play on. This week we’re celebrating examples that show brands are finally catching on to what content marketing is (and isn’t) all about. Continue reading
The post 3 Content Marketing Examples That Say: Enough About Me, Let’s Talk About You appeared first on Content Marketing Institute.
