Importance of Understanding Your Audience – Ep. 212

Importance of Understanding Your Audience – Ep. 212

Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understand your audience and their wants & needs.

The post Importance of Understanding Your Audience [Podcast] appeared first on Search Engine Journal.

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

What Is Media Planning – and Why Should Content Marketers Care? [Video Show]

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading

The post What Is Media Planning – and Why Should Content Marketers Care? [Video Show] appeared first on Content Marketing Institute.