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Google Analytics now supports app conversions in its performance and attribution reports.
The post Google Analytics Adds App Conversions To Cross-Channel Reports appeared first on Search Engine Journal.
AI models are everywhere. The data you feed them isn’t. Mallory Gray of Skydeo explains why audience signals, not mention counts, decide who buys.
The post AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It appeared first on Search Engine Journal.
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake.
The post AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk appeared first on Search Engine Journal.
Google Analytics supports Include data filters for hostnames, so a property can keep event data from approved domains instead of excluding spam one by one.
The post Google Analytics Adds Include Filters For Hostnames appeared first on Search Engine Journal.
A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes.
The post What Wikipedia Reveals About AI Overviews And Web Traffic appeared first on Search Engine Journal.
Giving Perplexity less weight in AI search tracking can prevent distorted visibility scores without erasing useful competitive signals.
The post ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time To Stop Tracking Perplexity? appeared first on Search Engine Journal.
Ten Speed’s citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions.
The post Product Pages Get 24% Of AI Citations, Reddit & YouTube 4% appeared first on Search Engine Journal.
Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins.
The post The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing appeared first on Search Engine Journal.
Practitioners value AI visibility data highly and won’t fund the platforms selling it. New survey data on what’s actually blocking the category.
The post The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It appeared first on Search Engine Journal.
Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery.
The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.