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Category: Analytics Data

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Posted on September 12, 2026

What Wikipedia Reveals About AI Overviews And Web Traffic

What Wikipedia Reveals About AI Overviews And Web Traffic

A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes.

The post What Wikipedia Reveals About AI Overviews And Web Traffic appeared first on Search Engine Journal.

Posted on September 10, 2026

ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time To Stop Tracking Perplexity?

ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time To Stop Tracking Perplexity?

Giving Perplexity less weight in AI search tracking can prevent distorted visibility scores without erasing useful competitive signals.

The post ChatGPT, Gemini & Claude Lead AI Visibility, Is It Time To Stop Tracking Perplexity? appeared first on Search Engine Journal.

Posted on September 4, 2026

Product Pages Get 24% Of AI Citations, Reddit & YouTube 4%

Product Pages Get 24% Of AI Citations, Reddit & YouTube 4%

Ten Speed’s citation study shows product pages beating Reddit nearly six to one for B2B buyers, verified only after six pointed fact-check questions.

The post Product Pages Get 24% Of AI Citations, Reddit & YouTube 4% appeared first on Search Engine Journal.

Posted on September 2, 2026

The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing

The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing

Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins.

The post The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing appeared first on Search Engine Journal.

Posted on August 14, 2026

The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It

The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It

Practitioners value AI visibility data highly and won’t fund the platforms selling it. New survey data on what’s actually blocking the category.

The post The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It appeared first on Search Engine Journal.

Posted on August 11, 2026

Microsoft Clarity Now Separates Branded And Non-Branded AI Citations

Microsoft Clarity Now Separates Branded And Non-Branded AI Citations

Clarity now splits AI citation queries into branded and non-branded. The two mean different things, and only one counts as discovery.

The post Microsoft Clarity Now Separates Branded And Non-Branded AI Citations appeared first on Search Engine Journal.

Posted on August 6, 2026

AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization

AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization

If you run CRO or SEO, the oldest mistake in your discipline just came back wearing a new referrer string. Here’s the fix.

The post AI Referrals Are Recreating The Oldest Mistake In Conversion Optimization appeared first on Search Engine Journal.

Posted on August 5, 2026

Google Now Reports AI Search Impressions. Here’s How To Read Them

Google Now Reports AI Search Impressions. Here’s How To Read Them

Comparing which pages Google uses in AI answers against how they rank conventionally is where the new Search Console report earns its keep.

The post Google Now Reports AI Search Impressions. Here’s How To Read Them appeared first on Search Engine Journal.

Posted on July 23, 2026

Designing A Measurement Framework Before You Touch GA4

Designing A Measurement Framework Before You Touch GA4

Transform your Google Analytics 4 data into actionable insights with a solid measurement framework as your foundation.

The post Designing A Measurement Framework Before You Touch GA4 appeared first on Search Engine Journal.

Posted on July 16, 2026

GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t

GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t

GA4’s AI Assistant channel fragments traffic from a single source into three separate channels, making your AI referral numbers quietly wrong.

The post GA4’s AI Assistant Channel Undercounts Your AI Traffic: How To Build One That Doesn’t appeared first on Search Engine Journal.

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