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Is it time to pause your expanded text ads? Find out the latest data and considerations for optimizing your ad campaign.
The post Ask A PPC: Should I Pause My Expanded Text Ads appeared first on Search Engine Journal.
In this month’s Ask A PPC, learn possible reasons for your Google ads having no impressions, from bid and budget to low search volume issues.
The post Ask A PPC: Why Have My Google Ads Not Got Any Impressions? appeared first on Search Engine Journal.
Looking to get a job with a PPC agency? Learn about the skills, knowledge, and mindset that are in demand in the job market today.
The post Ask A PPC: How Do I Get A Job At A PPC Agency appeared first on Search Engine Journal.
Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond.
The post How To Bypass Big Brands Bidding Up Your Terms appeared first on Search Engine Journal.
In this month’s Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective.
The post How To Lower Average Cost Per Click appeared first on Search Engine Journal.
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
The post What Are The Creative Requirements For Responsive Display Ads? appeared first on Search Engine Journal.
Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.
The post Should I Use Broad Or Phrase Match Negative? Ask The PPC appeared first on Search Engine Journal.
Using bold and crazy ideas for your next PPC campaign could pay off huge if you get it right. Here’s what you need to know.
The post How To Think More Creatively About PPC appeared first on Search Engine Journal.
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.
The post How Much Does Daily PPC Budget Impact Conversions Available to Us? appeared first on Search Engine Journal.
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
The post How Does Machine Learning Work in Paid Search Marketing? appeared first on Search Engine Journal.