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Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
The post How Does Machine Learning Work in Paid Search Marketing? appeared first on Search Engine Journal.
Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.
The post How to Set up Profitable A/B Tests for PPC Success appeared first on Search Engine Journal.
How to Fix Disapproved Google Ads, Step by Step via @sejournal, @navahf
Sometimes Google gets ad approvals/disapprovals wrong, so don’t be afraid to make an appeal and get it right. Here’s how to do it.
The post How to Fix Disapproved Google Ads, Step by Step appeared first on Search Engine Journal.
How to Set Up Offline Conversions in Google Ads via @sejournal, @navahf
Offline conversion tracking is fast becoming necessary because of recent updates and changes. Learn to set them up, plus underlying functions and strategies.
The post How to Set Up Offline Conversions in Google Ads appeared first on Search Engine Journal.
What Makes a Good Text, Display, or Video Ad? via @sejournal, @navahf
What does it take to make a paid search or video ad stand out? See what good ads have — and what they don’t.
The post What Makes a Good Text, Display, or Video Ad? appeared first on Search Engine Journal.
How to Get Started on Microsoft Ads Audience Network via @sejournal, @navahf
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
The post How to Get Started on Microsoft Ads Audience Network appeared first on Search Engine Journal.
How Do I Get My PPC Campaigns Ready for a Cookieless World? via @sejournal, @navahf
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.
The post How Do I Get My PPC Campaigns Ready for a Cookieless World? appeared first on Search Engine Journal.
How to Launch a National/International Google Ads Campaign the Right Way? via @navahf
Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.
The post How to Launch a National/International Google Ads Campaign the Right Way? via @navahf appeared first on Search Engine Journal.
