Category: Chief Content Officer Magazine

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7 Ancient Archetypes That Give Your Content Fresh Relevance

7 Ancient Archetypes That Give Your Content Fresh Relevance

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.
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How to Manage Your Content Assets So They’re Found and Used

How to Manage Your Content Assets So They’re Found and Used

Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management. Continue reading →

The post How to Manage Your Content Assets So They’re Found and Used appeared first on Content Marketing Institute.

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