Company News Archives

December 18, 2024

5 Steps To Make ‘Work Smart and Reinvent Things’ Your 2025 Marketing Motto

It happens at the end of every year: Many content and marketing projects lie unfinished or uncertain. Instead of stressing out, try these five steps to use this time to reflect, prepare, and set up for 2025. Here’s how.

December 14, 2024

Should TikTok Ruling Take a Bite Out of Your Marketing?

TikTok popped back in the news last week with a U.S. appellate court ruling on requiring China-owned ByteDance to divest itself of the app or face a ban. Will U.S. users lose access on Jan. 19? Should that change your content and marketing plans?

December 13, 2024

How 5 Award-Winning Travel Brands Inspire Dreams With Powerful Storytelling

Travel stories seem like an easy sell. But content litters the skies and roads. So how do tourism marketers get their brands noticed? Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.

December 12, 2024

57+ Content Marketing Statistics To Help You Succeed in 2025

Input from you and your peers in CMI’s surveys generated a lot of numbers. To help, we parsed the 2024 B2B content marketing research and career outlook and the niche surveys for demand gen marketers, marketing marketers, and bloggers.

December 11, 2024

How To Use Friction To Build Better B2B Customers

Isn’t the point of marketing to remove friction from the buyer’s journey? Not for highly customizable or complex purchases. Slowing the customer down gives you time to guide them to options and add-ons that suit them best. Here’s how.

December 7, 2024

Should Jaguar’s Bold Rebrand Generate a New Roar for Marketers?

In the last five years, a dozen auto manufacturers changed their logo, but none drew the attention Jaguar did recently. Is it just a meme-worthy play to attract attention, or is something else afoot?

December 6, 2024

How To Make the Case for a Raise in Your Content and Marketing Role

No surprise, marketers think they should earn more than they do. But how do you make that a reality? Follow this advice to assess the situation, prepare the case, and make the ask.

December 5, 2024

40+ Content Marketing Trends Experts Predict Will Matter for Success in 2025

People will need great content in 2025. But how do you create that exceptional content? Industry thought leaders share their predictions to guide and inspire your work in the next 13 months.

December 4, 2024

What Experience Do You ‘Get To’ Create for Someone Today?

It’s been a challenging year in content and marketing. But tiny tweaks to how you view your work can help you feel grateful rather than burdened. (Spoiler: This column’s called Rose-Colored Glasses for more than one reason.)

December 3, 2024

The 411 on Data Cleaning, Modeling, and Governance for Marketers

You can’t tap into the real value of your data if it isn’t clean. Worse, you could steer your efforts in the wrong direction. That’s why you need to learn the basics of data modeling, cleaning, governance, and observability.