Company News Archives

November 15, 2024

Murder! Mystery! Marketing! How Caspian Studios Brought Fiction to B2B Content

A-list actors. A who-dun-it narrative. More twists than an M. Night Shyamalan plot. No, it’s not the latest box-office blockbuster. It’s a B2B podcast. Yes, really. Here’s the story of how this award-winning project came to be.

November 14, 2024

27 Need-to-Know Definitions for Effective Content Marketing Measurement

In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy.

November 13, 2024

How To Optimize Content Organization for 2025: Think Context, Not Hierarchy

Your brand’s content should be more than an information resource. It should be a path to further exploration and “best next” experiences. To achieve that goal, try organizing your content based on intent, authority, internal context, and external context. Here’s how.

November 9, 2024

Will SearchGPT Whack Google Where It Counts?

OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?

November 8, 2024

Bad Content Ideas: What To Do When You Can’t Say No

Your team gets a suggested content idea. It’s not very good. But as an astute content marketer, you know you can’t react with a quick, “No.” Instead, follow this two-part framework to arrive at a better idea with big success potential.

November 7, 2024

Influencer Marketing: The B2B Game Plan for Success

To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.

November 6, 2024

Why You Need People To Manage the Meaning of AI Content

If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need).

November 5, 2024

How To Find the Truth in Data and Marketing Analytics

Racehorse American Pharoah had left heart ventricle bigger than most. Learn how that data discovery led to big success, and how you can use data analytics to reveal surprising insights and drive valuable marketing success.

November 2, 2024

Semrush’s Acquisition Reinforces the Value of Owned Media

Semrush made a bold move by acquiring Third Door Media — home to Search Engine Land, MarTech, and more. With built-in events and valuable audiences, Semrush sees a future in owned media. Will others follow?

November 1, 2024

5 Bright Ideas To Help Your Content and Marketing Shine in 2025

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.