Company News Archives - Page 10 of 84

June 19, 2024

How To Market Your Marketing To Marketers [New Research]

Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).

June 15, 2024

Is It OK for Platforms to Train Their AI With Your Content?

This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?

June 14, 2024

How To Use Technology To Unlock Content and Marketing Potential

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

June 13, 2024

What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)

Businesses are the most trusted entity today. Adding B2B influencer marketing to your owned media strategy can boost that advantage. Learn the benefits, influencer types, estimated pricing, and how to get started today.

June 12, 2024

Don’t Upgrade Your Content Strategy – Make Room for a New One

How often have you been asked to build something new while you’re busy with an existing content project? You’re probably resourceful enough to do it. But your chances of success go up when you don’t try to. Here’s a better option for getting a new content project off the ground.

June 8, 2024

Why Brands May Be Saying Less But Not Doing Less for Pride Month

What’s going on with content and marketing celebrating Pride Month? Some brands have cut back in publicizing their support of the LGBTQ+ communities; others have cut back on their celebration of Pride. What’s a marketer to think and do?

June 7, 2024

How TSA Pulls Off Funny Social Content About Serious Business

The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

June 1, 2024

Google Papers: Leaked Documents Reveal Search Algorithm Secrets

Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?

May 31, 2024

How To Create Headlines That Are Good for Readers and Business

Headlines have enormous power. They must attract and convince visitors to consume your content. And they have only a few words to accomplish that. To help with this great responsibility, follow this seven-step process and bonus tips.

May 30, 2024

Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide

Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document, audit, and maintain your enterprise’s unique identity at every audience touchpoint.