Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.
Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play
Coca-Cola Focuses Lens on Innovative, Lower-Budget B2B Content Play
Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.
How To Use Content Curation To Deliver Fresh Ideas Without Added Resources
How To Use Content Curation To Deliver Fresh Ideas Without Added Resources
Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.
5 Steps To Build a Content Operation Workflow That Helps Everybody
5 Steps To Build a Content Operation Workflow That Helps Everybody
Remove the friction, confusion, and inefficiencies that hinder your content’s success. Follow this five-step process for a content operation workflow that supports your marketing wins.
Why Even Crushing Content Failures Aren’t Mistakes
Why Even Crushing Content Failures Aren’t Mistakes
Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.
Why Even Crushing Content Failures Aren’t Mistakes
Why Even Crushing Content Failures Aren’t Mistakes
Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.
What You Need To Know About Recent ChatGPT and Gemini Features
What You Need To Know About Recent ChatGPT and Gemini Features
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.
3 Contextual Link-Building Strategies That Actually Work
3 Contextual Link-Building Strategies That Actually Work
Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.
Time To Evolve Your Social Media Strategy for 2024
Time To Evolve Your Social Media Strategy for 2024
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?