How This B2B Company Stole B2C’s Sizzle To Heat Up Its Content
How does your B2B brand create content that stands out from its competitors? Abandon boring and expected and adopt an engaging B2C approach.
How To Balance Marketing Specialists and Generalists
How To Balance Marketing Specialists and Generalists
Do you need more marketers or more analysts, strategists, and other specialists? Most teams would vote for both. Try this approach to balance your need for deep expertise and the agility and stability content generalists provide.
10 Essential Tips for Data-Driven Content Marketing [Sponsored]
10 Essential Tips for Data-Driven Content Marketing [Sponsored]
AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.
Google Drops Out of the Anti-Cookie Campaign. What’s Next?
Google Drops Out of the Anti-Cookie Campaign. What’s Next?
Google made a major announcement this week. After four years of talk (and a few moves) to end third-party cookies, it’s reversed course. What does it mean for marketers? Will tracking really remain a thing in the future? Let’s talk.
Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers
Want a New Role? What Hiring Managers Look for in Content and Marketing Job Seekers
Securing a new role in content marketing is challenging. To make it easier, follow the advice of these hiring marketers to craft compelling resumes, ace interviews, and make your application shine.
Creative People Aren’t Wicked Problems To Solve
Creative People Aren’t Wicked Problems To Solve
Human creativity isn’t a “problem” that generative AI can solve. The best it can offer is sophisticated mediocrity. Yet hyperbolic statements from gen AI companies may convince your organization’s leadership otherwise. Don’t fall for it.
Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]
Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]
Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.
The Best New Marketing Metric Since SEO Came Along
The Best New Marketing Metric Since SEO Came Along
Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.
Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing
Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing
To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.
How To Catch Audiences With Extraordinary Hooks
How To Catch Audiences With Extraordinary Hooks
If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.