Company News Archives - Page 12 of 82

March 29, 2024

How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

March 28, 2024

How To Survive 3 New Threats to Your SEO Strategy

Three cataclysmic forces are shaking the search landscape – Google’s Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.

March 27, 2024

How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

March 27, 2024

Enhance Your Content’s Power With a Performance-Centric AI Plan [Sponsored]

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.

March 23, 2024

Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions

Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.

March 22, 2024

How To Find and Include More Underrepresented Voices in Your Content

People often quote Steve Jobs and Bill Gates about leadership. Marketers often go to men in their industry for expert and customer quotes. It’s time to elevate the voices of women and other underrepresented communities in your content.

March 21, 2024

Content Editing: How To Handle Major Rewrites (and Prevent Them in the Future)

The draft is in — and the writer didn’t understand the assignment. Or an executive writes a story and expects you to publish their work, but it’s just not good. When a standard edit isn’t enough, try one of these two approaches to save bad content.

March 20, 2024

Manage Your Content Budgets With ‘Bottle’ Episodes

The mega-hit Friends producers adopted a behind-the-scenes strategy that balanced the budget and delivered some of the best episodes. Consider a similar strategy for your budget-impacted content plan.

March 16, 2024

The Problem With AI Headlines

Open AI’s Sam Altman says the future of AI will accomplish 95% of what marketers use agencies, strategists, and creative professionals for today. But don’t panic. Get the context and an interpretation that will calm your concerns.

March 15, 2024

Helpful Advice To Find a New Job in Marketing and Content

On the hunt for a new job in content and marketing? You know the drill. Create compelling content that attracts a target audience. But that’s not so easy to do. Follow this advice to make it a little easier.