Company News Archives - Page 14 of 84

April 6, 2024

The Reality of Generative AI in Marketing May Not Be What You Think

You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.

April 5, 2024

57+ Words Every Content Marketer Should Know [Glossary]

Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.

April 4, 2024

Want More Referral Traffic? Don’t Overlook These Generous Sites

A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.

April 3, 2024

Think Like a Director To Build a Scalable Employee Content Network

Recent research finds that almost nine out of 10 C-suite B2B marketers believe tapping employees as influencers holds immense value. But how do you scale your content efforts to enable those creators? Think like a movie director. Here’s how.

March 30, 2024

How To Prepare for the Data Apocalypse

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.

March 29, 2024

How To Combine PR and Content Marketing Superpowers To Achieve Business Goals

Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.

March 28, 2024

How To Survive 3 New Threats to Your SEO Strategy

Three cataclysmic forces are shaking the search landscape – Google’s Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.

March 27, 2024

How To Produce a Podcast in 2024 (From Someone Who’s Done 400+ Episodes)

This Old Marketing has produced over 400 podcast episodes since 2013. Learn how they do it in 2024, from the process to the equipment and the one big thing every successful podcast requires.

March 27, 2024

Enhance Your Content’s Power With a Performance-Centric AI Plan [Sponsored]

AI tools can handle a wide range of helpful tasks. But they won’t deliver optimal content performance unless you apply them strategically. Here are some top-recommended implementations — and their real-world implications.

March 23, 2024

Is TikTok’s Clock Ticking? 7 Answers to TikTok Ban Questions

Headlines sound the alarm on the proposed TikTok ban. But go behind all the noise and get answers to seven questions about the bill and its impact on marketing.